About Us

At SecondSoul Apparel, we believe clothing should be more than just fabric — it should tell a story. That’s why we specialize in one-of-one vintage pieces that are as unique as the people who wear them. Every item in our collection has lived a life before, and we’re here to give it a second soul.

Founded on a love for timeless style and individuality, SecondSoul is all about standing out, not fitting in. We handpick every piece with care, making sure it carries character, quality, and that effortless vintage edge you won’t find anywhere else. 

Starting out from a garage to now selling all across New Zealand, this isn’t fast fashion. This is thoughtful fashion — rare finds with real history, reimagined for today.

Welcome to SecondSoul. Where your next favorite piece already has a past. Rebirth with SecondSoul